This year the Mercedes-Benz Award for South African Art and Culture will be awarded for the tenth year running. A distinctive feature of this award is that it has been awarded in a different artistic discipline each year. For the first time, the award for 2009 offers an opportunity to take stock of recent trends in South African fashion.
The Berlin exhibition is the first institutional presentation in Europe of recent trends in South African Fashion, showing diverse aspects from Haute Couture based on indigenous traditions via minimal trends to recycling and sportswear.
The independent jury selected the label Black Coffee from Johannesburg as this year’s winner. Parallel to the Mercedes-Benz Fashion Week (July 2009), the eight nominated fashion designers will present specially created collections in the exhibition in Haus Huth, Berlin. The exhibition will also include picture objects, graphic art and photographs by South African artists from the Daimler Art Collection.