Computer technology has completely revolutionized the work of graphic designers, printers and print production professionals. To keep pace with the far-reaching changes, Production for Graphic Designers is set firmly in the digital age. This revised fourth edition embraces all the new and emerging technologies in graphics and print production, comprehensively explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP digital offset and on-demand colour printing. It also covers new workflows and spells out the many acronyms encountered by today’s designers. As well as covering print, it provides an authoritative guide to working in digital media, particularly the internet.
Alan Pipes is a freelance writer, illustrator, webmaster, and part-time publisher, specializing in applications of computers in graphic design, fine art, illustration and product design. His is the former editor of CadCam International and the author of Drawing for 3-Dimensional Design, Introduction to Design, and Foundations of Art and Design.