Raymond Loewy
R190
While Andy Warhol is known for creating icons, it is Raymond Loewy who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement into his designs in what would become a characteristic American way.
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Description
While Andy Warhol is known for creating icons, it is Raymond Loewy who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement into his designs in what would become a characteristic American way. Indeed, his drawings of the Coca Cola truck, the Greyhound bus, the package of Lucky Strike cigarettes, the Studebacker automobile, and the bullet-nose train molded our vision of twentieth-century American iconography. Illustrated with photographs of Loewy s most notable designs, this memoir pays a tribute to a man who shaped the image of an entire nation with his pencil strokes.
Additional information
Date Published | 2005 |
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Publisher | |
Language | English |
Specifications | Hardcover,Paperback,22x16cm,80pp |