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If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people’s behavior.

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SKU: 9780321767530 Category: Tags: , ,

Description

If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people’s behavior. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design.

This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

Additional information

Dimensions 23 × 18 cm
Publisher

Language

English

Date Published

2011

ISBN

9780321767530

Specifications

Softcover, 23x18cm, 256pp

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