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“Light on a hill” finalisation of a book.


The David Krut team set out for the constitutional court in Braamfontein, Johannesburg. The team consisted of David Krut (publisher), Adele (graphic artist) Bronwyn (editor), Cara (publicist), Nicolette (copywriter) and Bazukile (junior writer).

The objective of the trip was to finalise the book cover and to strategies how to market the book Light on a hill: Building the Constitutional Court of South Africa which deals with the architectural aspects of the building and the story behind the design.

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cover FINAL LR_1.jpg

The David Krut team set out for the constitutional court in Braamfontein, Johannesburg. The team consisted of David Krut (publisher), Adele (graphic artist) Bronwyn (editor), Cara (publicist), Nicolette (copywriter) and Bazukile (junior writer).

The objective of the trip was to finalise the book cover and to strategies how to market the book Light on a hill: Building the Constitutional Court of South Africa which deals with the architectural aspects of the building and the story behind the design.

Driving into the constitutional court I immediately felt that I had entered a serious place, with even more serious security. At the boom gate we received on orange sticker and hardly two minutes later a red one written visitor was given to us and our hand bags were sent through the x-ray, fortunately I had left my gun at home.

Upon entering the building my first impression of it changed quickly. The word serious was an incorrect one. The building is spacious, beautiful and full of culture. There is light, colour and texture and every surface has its own personality.

We went up the elevator and into the elegant, warm and cultured office of Judge Sachs. Immediately I was assaulted by the colour and warmth of the place it exuded an aura of kindness, understanding, comfort and care. I suddenly felt very relaxed knowing that the decisions about the law of the land rested in the hands of someone with so much personality and humanness.

Judge Sachs was welcoming and put me to shame, after I had offered my hand for a handshake, he in turn gave me a hug. I was humbled and I realised that this was a man and not just a Judge in the highest court of the land.

In the meeting the marketing strategy was discussed and great ideas came about. A new approach to publicising the book was explored. Instead of just publicising the book to the big book companies it was decided that the launch should be incorporated with the work of the David Krut outreach programme. This would be done by having an out door launch with the general public as the target, these launches will happen in Soweto, Diepkloof Zone 1 library and Michaelis Art Library in town.

The team also felt that there was a need to approach the big business in the CBD area and drumming interest there in the hopes that they will by the book. Judge Sachs suggested that the President should be given a personal copy of the book which will be bound especially for him. This is in an effort to involve the President in some way and to recognize him as deserving of the first edition of this historical book.

The second meeting dealt with the decision as to what the front cover of the book would look like. Fifteen different prints were presented to the art committee and in the end two prints were left as possible covers. The art committee was divided in terms of the feeling they wanted to create for the book and democracy played a huge role in the decision of the final cover of the book.

The meeting was attended by the architect, three constitutional court judges, two other members of the art committee and Kate Savage the lady in charge of the budget expenditure for the project.

The final decision was made and the David Krut team left with a lot of work ahead and with a positive outlook. Putting together a book of this magnitude is no easy task and the David Krut team has worked long and hard. This book takes an exciting look at the architecture of one of the most important buildings in South Africa.

Reviews

  1. Nandipha Mesatywa

    I felt the writers words and her being inspired by both the building and Judge Sachs, congratulations to this junior writer and may her career pick up and may she grow as a witer;well done.I wish the David Krut team the best of luck in putting this book together.

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