Africa's greatest bookstore!
David Krut Bookstores
  • Africa's Greatest Bookstore
    Speciality Bookstore

R400.00 inc. VAT

The Fundamentals of Typography offers an incisive insight into the realization of typographic practice. Offering a comprehensive introduction to the history of typography, typographic detailing in practice and font generation for print & web.

Out of stock

Description

The Fundamentals of Typography offers an incisive insight into the realization of typographic practice. Offering a comprehensive introduction to the history of typography, typographic detailing in practice and font generation for print & web.
Supporting these key areas, this volume also demonstrates the power and variety of typography, with a chapter on identity and typographic creativity respectively. Typography’s inherent cognitive qualities are widely acknowledged and utilized in the development of corporate identity and design styles. Typographic creativity demonstrates the many possibilities that type offers – from basic manipulation to artistic expression.

A sound understanding of type history and classification facilitates controlled, intelligent and thoughtful type usage, across a range of media. The Fundamentals of Typography builds upon these shared
principles and will become in invaluable reference to creatives and designers alike.

Fundamental principles are presented through detailed explanations, expanded illustrations, case studies, and exemplars from leading design studios around the world.

Additional information

Publisher

Language

English

Date Published

2006

ISBN

9782940373451

Specifications

Softcover, 23x20cm, 176pp

You may also like…

  • Placeholder
    20th-Century Type


    Twentieth-Century Type surveys the significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades.

    Read more
Have no product in the cart!
0